The Pajama Manifesto

The Pajama Manifesto

Pajamas are on the rise. Across the land, according to the Wall Street Journal, teenagers have taken to wearing PJs all day, even in public—even to school! Apparel companies like Abercrombie & Fitch and American Eagle are cashing in on the trend, stocking their stores with leggings and sweatpants and other comfortable, flowy, elastic waistbanded apparel. Pajamas are even popping up in high fashion: Here’s Sofia Coppola happily, gorgeously stepping outside during the day in Louis Vuitton pajamas, and here’s designer Rachel Roy attending a movie premiere in her own brand of jammies. Last week Shopbop.com, a women’s clothing site that tracks new “looks,” exhorted its customers to “get comfortable with pajama dressing.” Among its wares were several silk blouses selling for more than $200 each; a pair of silk drawstring plaid pants with elastic cuffs for $495; and these $845 (!) wide-leg print pants constructed out of sateen, a fabric that I think is mostly used to make bed sheets.