The Lana Del Rey Phenomenon

She’s Not What She Seems

A few years ago, the singer and songwriter Lizzy Grant reinvented herself online. This seems overwhelmingly unremarkable behavior in the 21^st century, particularly for a would-be pop musician, but it proved scandalous. Grant, a 25-year-old singer-songwriter from upstate New York, recorded an EP and an album in the late 2000s. Some time before the summer of 2011, according to a recent Billboard story, she deleted her social-networking profiles and a site bearing her name, and withdrew her album, Lizzy Grant aka Lana Del Rey, from iTunes. Last August, she uploaded a music video to YouTube under the stage name Lana Del Rey—goodbye Grant. The clip was for “Video Games,” a beguilingly morose love song. Helped along by music blogs and BBC Radio 1, which supported the track early, the video became a hit: Today, it’s been viewed more than 22 million times.