Avengers Assemble!

Avengers Assemble!

It was to be “a golden future.” After frustrating years watching its four-color superhero properties sputter in Hollywood—while rival DC drove its own superhero franchise to even greater prominence—Marvel Comics resolved to put its destiny in its own hands at last. “Total creative control of our celebrated roster of comic book characters”—that’s how a company newsletter announced the launching of Marvel Productions, its new studio. “We are looking forward to taking the reins for the development of our own properties as well as sharing our expertise with other suppliers.”