Whither pantyhose? For the last 15 years, sales have been going down, down, down, the victim of leg tanner, open-toed shoes, more casual dress codes, and the general fickleness of fashion. But in recent months, pantyhose makers have sighted just the faintest glimmer of hope. If hosiery sales were previously “hemorrhaging,” in the blunt words of independent retail analyst Marshal Cohen, now they have “kind of stabilized.” Buoyed by the news, the hosiery giant L’eggs has launched its first TV ad in nearly 15 years. The new ad first ran in the spring and is now back as part of an even bigger campaign for autumn, traditionally an important season for hosiery.
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